Cracker Barrel brand cheese has been around since 1954. Just recently, the company has started making macaroni and cheese. You see where this is going…
First of all, let us say that this is not the same Cracker Barrel as Cracker Barrel Old Country Store. That place is different. Confused yet? Have another beer…
This Cracker Barrel is now owned by Kraft. So Kraft has pushed it to the next level by offering the new mac and cheese. There are a bunch of flavors available.
Think about this for a minute. Kraft already has the regular Kraft mac and cheese that has been around forever. Kraft also makes Velveeta mac and cheese. Now, we have the Cracker Barrel version. But they are all the same company. You are competing with yourself, Kraft! But ok, makes sense we guess.
Cracker Barrel Macaroni & Cheese is designed to be “higher end,” if you will. According to an article in AdvertisingAge, Cracker Barrel’s version is, “…is positioned at a premium to Kraft’s other boxed macaroni and cheese products…” So, this is basically an upscale mac and cheese. Good enough.
Also, the box says that there are no artificial flavors or dyes. Nifty. We don’t care about that, but whatever. It’s “high end.” Or something.
We love macaroni and cheese. What isn’t to love about a bowl full of cheese all over macaroni? Plus, it makes great drunk food. We decided to review the Sharp Cheddar version since that seems like the standard. No, we aren’t ordinary! Stick with us, people.
We cooked the macaroni for 10 minutes and it was perfect, despite the box saying to cook for 11-12 minutes. Actually, we didn’t cook it. Herman did. Denny would burn water, so Herman wouldn’t let him near the stove!
Yummay! Cooked macaroni and a glob of cheese sauce. See the little pattern on the mac? Also, this is a good time to bring up that the cheese isn’t a powder like regular Kraft mac and cheese. Yet it is different than the Velveeta kind, too. More on that later…
Herman expertly mixed the goo (HO HO!) all over the mac, and…
The macaroni itself is good stuff. As mentioned, it is much bigger than the regular Kraft stuff. This made for a pretty filling meal. Other than that, it is macaroni. Not much else to say.
The cheese is the highlight here, obviously. The flavor is indeed a sharp cheddar, but it isn’t overly sharp. We think that is a good thing. The consistency was very creamy. We could put a joke here, but we will actually pretend we are civilized for once!
Velveeta turns to concrete almost immediately, and this cheese did not. It stayed pretty creamy. Herman took a while to finish his bowl (because he wouldn’t stop drinking!), and only after quite some time did the cheese start to congeal. But he mixed it back up, and it got pretty creamy again. By this time, Velveeta would have hardened to the point of becoming a weapon!
Overall, this is very good macaroni and cheese. It is a notch above the regular Kraft kind and Velveeta. We can see why Kraft would position this the way that it is.
The price, as you saw above, was $3.49 at Kroger. We think it would probably be cheaper at Walmart. But since we are too lazy to go and check, we can’t say for sure. Detectives we ain’t.
As we said, this is a notch better than the other kinds. So, we think it is worth the extra money. Plus, according to the boxes, you get twice the amount of food in the Cracker Barrel box as you do in 1 box of the regular Kraft mac and cheese. The value is there for what you get.
Would we get it again? Yes. This is good stuff. It is good by itself as a meal, and it would make a great side dish.
Good job, Kraft. We approve, and that’s all that matters!